Privacy Policy
Last Updated: June 30, 2026
Introduction
At Chic&Drifts, your privacy is an essential part of the trust you place in our brand. We are committed to protecting your personal information and ensuring it is handled responsibly, transparently and securely whenever you interact with our website or services.
This Privacy Policy explains how we collect, use, store, share and protect your personal information when you browse our website, create an account, place an order, subscribe to our communications or otherwise engage with Chic&Drifts. It also outlines the choices available to you and the rights you may have under applicable data protection legislation.
We encourage you to read this Privacy Policy alongside our Cookie Policy and Terms & Conditions so you fully understand how your information is processed as part of your shopping experience with Chic&Drifts.
Who We Are
Chic&Drifts is a global online fashion brand dedicated to providing carefully curated women's clothing and accessories to customers around the world. As part of operating our online store, we collect certain information that allows us to process orders, provide customer support and continually improve the experience we offer.
For the purposes of applicable data protection legislation, including the GDPR and the UK GDPR where applicable, Chic&Drifts acts as the controller of the personal information collected through this website.
If you have any questions regarding this Privacy Policy or the way your personal information is processed, you may contact us at:
Email: contact@chicdrifts.com
Information We Collect
The information we collect depends on how you interact with our website. Some information is provided directly by you, while other information is collected automatically through the technologies used to operate and improve our online store.
When you place an order, create an account or contact our Customer Support team, we may collect personal information such as your name, email address, billing address, shipping address, telephone number (where provided), account details and any information you choose to include in your communications with us.
When you browse our website, certain technical information may also be collected automatically. This may include your IP address, browser type, operating system, device information, language preferences, approximate location, pages visited, products viewed, shopping activity, referral sources and interactions with our website. This information helps us understand how visitors use our website and allows us to continuously improve its performance and usability.
Payment information is processed securely through trusted third-party payment providers. Chic&Drifts does not store your complete credit or debit card details.
How We Use Your Information
The information we collect allows us to operate our business efficiently while providing the level of service our customers expect.
We primarily use your information to process and deliver orders, verify payments, provide customer support, communicate important updates regarding your purchases and manage your customer account where applicable. Without certain personal information, we may be unable to fulfil your order or provide the services you have requested.
Your information also helps us improve our website and better understand how customers interact with our collections. By analysing website performance and shopping behaviour in an aggregated manner, we are able to optimise navigation, improve product presentation and provide a smoother shopping experience.
Where permitted by law or where you have provided your consent, we may also use your information to send newsletters, promotional offers, new collection announcements and other marketing communications. You may unsubscribe from these communications at any time.
Legal Basis for Processing
Where the GDPR or UK GDPR applies, Chic&Drifts processes personal information only where there is a lawful basis for doing so.
Depending on the circumstances, this may include processing that is necessary to fulfil a contract with you, comply with legal obligations, pursue our legitimate business interests or rely on your consent where required.
Our legitimate interests include operating and improving our website, preventing fraud, protecting our business, providing customer support and enhancing the overall shopping experience while respecting your rights and freedoms.
Sharing Your Information
We understand the importance of protecting your personal information and do not sell your personal data to third parties.
To operate our business effectively, we may share certain information with carefully selected service providers that perform functions on our behalf. These may include payment processors, shipping companies, website hosting providers, fraud prevention services, customer support platforms, marketing providers, analytics services and other technology partners that help us deliver our services.
Whenever personal information is shared, we require our partners to process that information securely, confidentially and only for the specific purposes necessary to provide the requested services.
International Transfers
As Chic&Drifts serves customers around the world, your personal information may be transferred to and processed in countries outside your country of residence.
Where personal information is transferred internationally, we take appropriate steps to ensure it remains protected in accordance with applicable data protection laws. These safeguards may include contractual protections, recognised legal transfer mechanisms and security measures designed to maintain an equivalent level of protection.
Data Security
Protecting your personal information is a priority for Chic&Drifts. We implement appropriate technical, organisational and administrative measures designed to safeguard your information against unauthorised access, misuse, alteration, disclosure or loss.
Although we continuously monitor and improve our security practices, no method of transmitting information over the internet or storing electronic information can be guaranteed to be completely secure. For this reason, while we make every reasonable effort to protect your information, we cannot guarantee absolute security.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected.
Retention periods may vary depending on the nature of the information, our legal obligations, accounting requirements, fraud prevention needs and the necessity to resolve disputes or enforce our agreements.
When personal information is no longer required, it is securely deleted, anonymised or otherwise disposed of using appropriate procedures.
Your Privacy Rights
Depending on your country of residence and the applicable legislation, you may have certain rights regarding your personal information.
These rights may include requesting access to the personal information we hold about you, correcting inaccurate information, requesting deletion of your information, restricting certain processing activities, objecting to particular types of processing, withdrawing consent where processing relies on consent and requesting a copy of your information in a portable format.
If you wish to exercise any of these rights, we encourage you to contact us using the email address provided below. We may ask you to verify your identity before processing your request to help protect your personal information.
Cookies and Similar Technologies
Like many modern e-commerce websites, Chic&Drifts uses cookies and similar technologies to improve website functionality, remember your preferences, analyse website performance and provide a more personalised browsing experience.
Some cookies are essential for the operation of our website, while others help us understand how visitors interact with our content or support marketing activities where permitted by law.
Further information about the cookies we use, how they function and how you can manage your preferences is available in our Cookie Policy.
Children's Privacy
Our website is intended for a general audience and is not directed towards children.
Chic&Drifts does not knowingly collect personal information from children below the minimum age required by applicable law. If we become aware that such information has been collected unintentionally, we will take reasonable steps to delete it promptly.
Changes to This Privacy Policy
As our business continues to grow, we may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, business operations or the services we provide.
Whenever changes are made, the updated version will be published on this page together with the revised "Last Updated" date. We encourage customers to review this Privacy Policy periodically to remain informed about how their information is handled.
Contact Us
If you have any questions regarding this Privacy Policy or the way Chic&Drifts collects, processes or protects your personal information, our Customer Support team will be happy to assist you.
Email: contact@chicdrifts.com
Thank you for choosing Chic&Drifts. We are committed to protecting your privacy while providing a secure, transparent and enjoyable shopping experience.